The North Star

Every great business knows where it would like to be in 10 years, even if at one point or another it may change. Every year businesses create annual plans that are quickly forgotten or “pivoted” until they cease to be relevant. A great North Star can help solve these inconsistencies when it comes to team objectives.

The North Star is a single objective, milestone, or metric that your organization as a whole wants to hit in 10 years. It should be posted in the office and most importantly it should be aligned on a monthly basis, let alone annually. When teams understand where the company is headed they are now able to contextualize where they fit into the plan. Teams need direction not micromanagement, so by setting long-term vision and allowing creativity and flexibility with the in-between companies see much better results.

A good North Star should be a statement that is expressed with a clear timeline, definition of success, and should be written as it has already been achieved.

OUR Real NORTH STAR

By 2030, Echo Execution has helped over 100 businesses raise capital or become acquired at over a $1M Run Rate.

Poor North Start Example:

Echo Execution will grow sales and be an industry leader in our field

This example lacks defined measurement, uses weak verbiage, and doesn’t state a clear line for success. A good vision and a solid concise vision of how it plays out is invaluable for businesses of all sizes. Let us know how we can help you create or better yet exceed your North Star!